Thursday, January 06, 2011

Debeers to end advertising in the United States

This article was published recently by IDEX. http://www.idexonline.com/portal_FullEditorial.asp It talks breifly about the problems that DeBeers is having steering itself through these difficult times and the fact that it will no longer be spending two hundred million dollars per year advertising in the United States.

Who will take the lead now? Will anyone step up, or will diamonds be gradually allowed to fade from the public consciousness? (I am betting this will NOT happen.)

Wink

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